Trouble on the Airwaves: WBAI Listener Numbers Decline, Fund-Raising Efforts Decrease
By Chris AndersonFrom the November 1, 2006 issue | Posted in Local | Email this article
Founded in New York City in 1960, WBAI’s 50,000-watt signal, found at 99.5 on the FM dial, has a potential audience of more than 20 million people in the tri-state area. In addition to New York, the station’s owner, Pacifica Foundation, operates high-powered FM stations in Berkeley, Los Angeles, Houston, and Washington, DC that can reach approximately 20 percent of the U.S. population, and rely on listener-contributors for the bulk of their funding.
The current elections for the Local Station Board are the latest in the series of political contests that emerged out of the conclusion of a longrunning battle, waged throughout the 1990’s, to reclaim Pacifica Radio stations from a corporatizing leadership. Although hopes were high before the first WBAI experiment in listener democracy, in 2004, several ugly, racially charged elections have soured many former activists and created deep factional disputes at the station.
The disputed financial status of WBAI is only one of many items about which different sides disagree, but it is perhaps the most important current area of conflict. WBAI has perennially teetered on the edge of financial ruin, with accusations of falling listenership and fiscal mismanagement long having been used as weapons in the various factional battles over the station’s direction. The plain, hard numbers, however – obtained from several anonymous LSB members and from public documents – paint a depressing picture.
Carol Spooner, lead plaintiff in the Pacificia Listeners Lawsuit of 1999 and a former member of the Pacifica National Board, recently wrote in an email that “WBAI has been losing listeners and listener support since 2003. It currently cannot pay its bills and also cannot pay its share of Pacifica national programming and administrative expenses.” The station, she concluded, was “functionally bankrupt.”
Spooner’s email was part of a political document written in support of a LSB faction opposed to current WBAI station management, and the details of her message have been hotly disputed by other political elements within WBAI. Nevertheless, a review of WBAI financial statements lends credence to fears that WBAI is sinking under the weight of its expenses and declining listenership.
“Pacifica finances are not exactly clear so its difficult to say what exactly the story is at the station,” independent board member James Ross wryly notes.
Although representatives of the LSB faction more sympathetic to current station management, the Justice and Unity slate, did not return The Indypendent’s calls requesting comment, a Justice and Unity campaign document attributes the accusations of fiscal crisis to “ board members … [attempting] to slash the budget and thus the skeletal paid staff, and attack the staff’s union rights.” Justice and Unity’s campaign literature contends that the current board “raised thousands of dollars for the station, including the funds to launch the WBAI online audio archives, and recruited many new listeners and paid members through outreach at community events.”
Nevertheless, numbers obtained from current WBAI board members document a decline in listener membership. After peaking in the Fall of 2005, membership at WBAI has declined steadily until, in October, it stood at 16,600 members (an 11 percent decline from Fall 2004 and a 20 percent drop from fall 2005).
Coinciding with this membership decrease, the number of days spent fundraising at WBAI have steadily grown, from 72 in fiscal year 2002 to 93 in FY 2006 (a growth of 25 percent). At the same time, the average pledge income per day has plummeted, from $33,806 per day in 2002 to $25,350 in 2006. WBAI’s total days of on-air fundraising stand at double those of most other Pacifica radio stations – KPFT in Houston spends 52 days a year in pledge mode, while KPFA fundraises for 59 days.
We need to “examine our fundraising performance over the past few years and see what we’re doing well and what we’re not,” concludes Ross. “We have to come to an understanding of what we can get from our listeners in a year. We can’t keep relying on 90-plus days of funding. We need to spend less money, at least in the short-term.”
4 Responses to “Trouble on the Airwaves: WBAI Listener Numbers Decline, Fund-Raising Efforts Decrease”
November 8th, 2006 at 11:09 am
This is the second article by Chris Anderson that uses news speak to disparage the station, while implicitly supporting the very people who have injected the racial vitriol into the station.
Why doesn’t he cut to the chase?
Steve Brown, the “independent,” former ListProg candidate for the station says that there is too much black programing and that the station must be tailored to meet the expectations of rich, white liberals. He also says that criticism of Israel, which WBAI is absolutely unique on in NYC, is “anti-Semitic” – in other words, turning off any Zionist funding sources.
So – what is it? Should WBAI have programming that aims to reach Blakc, Latino and working people? Or should it be a pwogressive station that apes NPR?
That’s the discussion. Any “leaked” documents, or facile comparisons between the operating expenses in, say Houston, versus New York are a part of selling the white liberal contingent’s basic political claims without admitting it.
No?
November 8th, 2006 at 2:16 pm
One thing, I think that you are jumping to a conclusion. Citation of problems within the organization does not implicitly or otherwise align you with one of the waring factions at WBAI. Chris was not talking about the programming at all. He was talking about financial stability. If you have to pick a fight, pick it with the folks at WBAI that piss you off.
November 16th, 2006 at 4:02 pm
Give me a break with all this race-baiting blather already. Is criticizing imperialist war criminals like Condi Rice or Colin Powell racist too? Afterall the last time I looked they were still Black. For all their bluster and bravado, all of the big-mouth, blow-hard Black nationalist types supported voting for the pro-war, pro-Israel Democrat John Kerry as the “lesser evil” while the purged Gary Null and Robert Knight at least had the balls to support Ralph Nader. Meanwhile, the sainted Amy Goodman spouts the “human rights” imperialist line on the Ukraine, White Russia, Lebanon or wherever else George Soros tells her to. So who’s the “Pwogs” here?


































November 6th, 2006 at 11:33 am
how much does wbai pay for monthly rent for its prime location?